Performance Marketing Course in Hyderabad
Learn It the Way Agencies Actually Do It
Become a job-ready Performance Marketing Specialist with Performance Marketing Masters. Learn Google Ads, Meta Ads, PPC advertising, campaign optimization, conversion tracking, lead generation, remarketing, and ROAS optimization through live ad accounts and real advertising campaigns. Earn Google Ads Certification and Meta Blueprint Certification in just 8 weeks with hands-on Performance Marketing training.
- 5,000+ Students Trained
- 4.8/5 Rating (30+ Reviews)
- 3,000+ Students Placed
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Just real learning and honest guidance.
Next Batch Start July 28, 2026 · Limited Seats Per Batch
The discipline
What is Performance Marketing and Why is Everyone Talking About It?
Performance Marketing is a results driven digital marketing strategy where businesses pay only for measurable outcomes like clicks, leads, and sales. Using Google Ads, Meta Ads, and PPC advertising, marketers optimize campaigns through conversion tracking, audience targeting, and ROAS optimization. As companies focus on measurable growth and higher ROI, the demand for Performance Marketing Specialists continues to rise, making it one of the most valuable and in-demand digital marketing skills today.
How is Performance Marketing Different From Digital Marketing?
Digital Marketing covers all online marketing activities, including SEO, content marketing, social media marketing, and email marketing. Performance Marketing focuses specifically on paid advertising, where success is measured by clicks, leads, conversions, and sales. Using Google Ads, Meta Ads, PPC campaigns, and conversion tracking, Performance Marketing delivers measurable results, higher ROI, and data-driven campaign optimization.
| Performance Marketing | Digital Marketing (Broad) |
|---|---|
| Pay Only for Measurable Results Like Clicks, Leads, and Sales | Build Long-Term Growth with SEO, Content, and Social Media |
| Track Every Campaign with Real-Time Performance Analytics | Improve Brand Visibility Through Organic Marketing Channels |
| Scale, Pause, or Optimize Campaigns Anytime for Better ROI | Grow Your Online Presence with Consistent Marketing Efforts |
| Generate Qualified Leads and Sales Through Paid Advertising | Use Multiple Digital Channels to Reach Your Target Audience |
| Run High-Performing Campaigns Using Google Ads and Meta Ads | Leverage SEO, Email Marketing, Content, and Social Media |
Real-world examples
See how it works in practice
This is what you will learn to build, manage, and optimise in this course.
E-commerce · Google Shopping
Turn ₹50,000 into ₹2,00,000 in sales with Google Shopping Ads, conversion tracking, and ROAS optimization.
App · Meta Ads
Drive high-quality app installs with Meta Ads at just ₹18 per install using precision audience targeting and AI optimization.
Real estate · Google Search
Course overview
Performance Marketing Masters Course Overview
Performance Marketing Masters helps you master Google Ads, Meta Ads, PPC advertising, campaign optimization, conversion tracking, lead generation, and ROAS optimization through live campaigns to become a job-ready Performance Marketing Specialist.
Why Performance Marketing Masters is Not Like Other Institutes in Hyderabad
Most institutes teach theory. Performance Marketing Masters gives you live Google Ads, Meta Ads, real campaigns, and job-ready skills.
Train Inside a Real Performance Marketing Environment
Forget classroom simulations. Work with live Google Ads and Meta Ads accounts, real campaign budgets, GA4, Google Tag Manager, AI-powered optimization, and performance dashboards. Plan, launch, optimize, and scale campaigns just like a professional performance marketing agency.
Manage Real Advertising Budgets
Gain practical experience by managing live Google Ads and Meta Ads campaigns with real marketing budgets. Learn budget allocation, bidding strategies, audience targeting, campaign optimization, and performance analysis using industry-standard tools.
Multi-Industry Client Projects
At Performance Marketing Masters, you’ll work on projects across eCommerce, D2C, SaaS, B2B, healthcare, education, real estate, and local service businesses. Learn how to build tailored Google Ads and Meta Ads strategies, optimize campaigns for different customer journeys, measure performance with GA4, and deliver measurable business results across multiple industries.
Personal Mentorship from an Industry Professional
Receive one-on-one guidance from Pranesh Banerjee, a Performance Marketing expert with 10+ years of hands-on experience. From campaign strategy and audience targeting to conversion optimization and performance analysis, every lesson is backed by real client work and current industry practices.
Want to see what we cover week by week?
Download the full 8-week curriculum with module breakdown, tools, and learning outcomes.
8-week curriculum
What You Will Learn in This Performance Marketing Course
Here is what the 8-week programme looks like. Every module is taught with live examples, real campaigns, and hands-on practice.
Module 1: Performance Marketing Foundations
- What is Performance Marketing?
- Performance Marketing vs Digital Marketing
- Internet Users, Mobile-First Behavior & the Jio Effect
- The Marketing Funnel — TOFU, MOFU, BOFU
- How Ad Auctions Work — Google & Meta
- Quality Score & Total Value Formula
- The 9 Core Metrics Every Performance Marketer Must Know
- Impressions, Reach, CTR, CPC, CVR, CPL, CPA, ROAS, ROI
- Setting SMART Campaign Objectives
- Attribution Models — Last Click, First Click, Linear, Data-Driven
- The Performance Marketer’s Daily Workflow
- Platform Landscape Overview — Google, Meta, WhatsApp, LinkedIn, YouTube
Module 2: Google Ads Core Concepts
- Google Ads Account Structure
- Campaign Types — Search, Display, Shopping, Video, Performance Max
- Google Search Network vs Display Network
- Keyword Match Types — Broad, Phrase, Exact, Negative
- Keyword Research — Tools, Intent, Volume & Competition
- Ad Rank & Quality Score — Deep Dive
- Google Ads Bidding Strategies
- Manual CPC, Enhanced CPC, Target CPA, Target ROAS, Maximize Conversions
- Ad Extensions — Sitelinks, Callouts, Structured Snippets, Call, Location
- Google Search Ad Formats & Copy Best Practices
- Responsive Search Ads (RSA)
- Ad Scheduling
- Negative Keywords — Building the Exclusion List
Module 3: Google Ads Strategy & Campaign Launch
- Google Tag Manager — Introduction & Account Setup
- GTM Container, Tags, Triggers, and Variables
- Installing GTM on a Website
- Setting Up the GA4 Page View Tag via GTM
- Google Ads Conversion Tracking via GTM
- Campaign Launch Checklist
- Structuring Ad Groups for Maximum Quality Score
- Keyword Grouping & SKAGs vs STAGs
- Writing High-Converting Ad Copy for Indian Audiences
- Google Display Network — Targeting & Ad Formats
- Google Shopping Campaigns & Merchant Center Setup
- Performance Max Campaigns — What, When & How
- Campaign Optimization Cadence — Daily, Weekly, Monthly
- Search Term Reports & Negative Keyword Harvesting
Module 4: Meta Ads Fundamentals
- Meta Business Manager — Structure & Setup
- Facebook Page & Instagram Account Connection
- Meta Ad Account — Time Zone, Currency & Billing (INR)
- Meta Ads Manager — Interface Walkthrough
- Meta Campaign Objectives — All 6 Explained
- Meta Campaign Structure — Campaign, Ad Set, Ad
- Meta Audience Types
- Core Audiences — Demographics, Interests, Behaviors
- Custom Audiences — Website, Customer List, Engagement
- Lookalike Audiences — Seed Selection & Percentage
- Meta Pixel — What It Is, Why It Matters
- Pixel Installation via GTM
- Pixel Events — Standard Events & Custom Events
- Meta Ad Formats
- Single Image, Video, Carousel, Collection, Stories, Reels
- Ad Copy Framework for Meta — Hook, Problem, Solution, Social Proof, CTA
- Meta Ads Creative Best Practices for Indian Audiences
- Facebook vs Instagram Placement Strategy
Module 5: Meta Ads Advanced + WhatsApp Marketing
- Meta Ads Manager & Business Suite Setup
- Campaign Objectives & Advanced Audience Targeting
- Facebook & Instagram Ads Creation
- Meta Pixel & Conversion Tracking
- Lead Generation & Click-to-WhatsApp Ads
- Remarketing & Lookalike Audience Strategies
- Campaign Optimization & ROAS Improvement
- WhatsApp Business & Business API Setup
- WhatsApp Automation, Broadcast & CRM Integration
- Live Meta Ads Projects with Real Campaign Optimization
Module 6 — LinkedIn Ads & B2B Strategy
Platform & Setup
- Why LinkedIn for B2B in India — 110 Million+ Users
- LinkedIn Campaign Manager — Account Structure & Interface
- LinkedIn Company Page — Setup & Requirements
- LinkedIn Insight Tag — Installation via GTM
- Website Demographics — Understanding Your B2B Visitors
- LinkedIn Billing — Supported Payment Methods & Minimum Budgets
Ad Formats
- Single Image Ads
- Video Ads
- Carousel Ads
- Document Ads
- Event Ads
- Lead Gen Forms (LGF) — Deep Dive
- Conversation Ads
- Message Ads (Sponsored InMail)
Targeting & Campaign Strategy
- Building the Ideal Customer Profile (ICP) — Firmographic + Person Profile
- B2B Buying Committee — Champion, Economic Buyer, Technical Buyer, End User
- LinkedIn Targeting Dimensions — Company, Job, Seniority, Skills, Groups
- Audience Size Guidelines for Indian B2B Campaigns
- Matched Audiences
- Website Retargeting
- Contact List Upload
- Account List Upload (ABM)
- Account-Based Marketing (ABM) on LinkedIn
- LinkedIn Lookalike Audiences
- Live Lead Gen Form Campaign Build
B2B Strategy
- The Full B2B Funnel — Awareness to Retention
- B2B Landing Page Anatomy
- Conversion Rate Optimization (CRO) — Testing & Tools
- Page Load Speed for Indian Audiences
- LinkedIn Organic + Paid Synergy — The Content Flywheel
- Personal Branding — The Indian LinkedIn Advantage
Module 7 — GTM, GA4 & Professional Reporting
Advanced Google Tag Manager
- GTM Variables — Built-In & User-Defined
- Complex Triggers
- Click Tracking — Button & Link Clicks
- Scroll Depth Tracking
- Form Submission Tracking
- YouTube Video Tracking
- The Data Layer — Concept, Structure & Implementation
- Data Layer Variables in GTM
- Google Ads Conversion Tag via GTM
- Meta Pixel Events via GTM
- GTM Version Control & Publishing Best Practices
Google Analytics 4 — Complete Walkthrough
- GA4 Property Setup — IST, INR, Data Streams
- GA4 Event Model — Four Event Types
- Automatically Collected, Enhanced Measurement, Recommended & Custom Events
- Events vs Parameters
- GA4 Core Reports
- Realtime, Acquisition, Traffic Acquisition, User Acquisition
- Engagement, Events, Conversions, Pages & Screens
- Demographics, Tech, Monetization
- GA4 Exploration Reports
- Free Form, Funnel Exploration, Path Exploration, Segment Overlap, User Explorer
- GA4 Conversions — Marking Events & Import to Google Ads
- GA4 ↔ Google Ads Linking
- GA4 vs Universal Analytics — What Changed
UTM Taxonomy & Reporting
- UTM Parameters — All 5 Explained
- UTM Naming Convention for the Indian Market
- UTM Builder — Google Sheets Template
- Cross-Platform Data Reconciliation — Why Numbers Never Match
- Looker Studio — Building a 3-Page Client Dashboard
- Executive Summary Page
- Campaign Performance Page
- Website Analytics Page
- Connecting GA4, Google Ads & Meta to Looker Studio
- Client Reporting Best Practices
- Indian Client Communication — WhatsApp Reporting Protocol
Certification Roadmap
- Google Ads Search Certification (Skillshop)
- Google Analytics 4 Certification (Skillshop)
- Meta Certified Digital Marketing Associate (Blueprint)
Tools & platforms
Performance Marketing Tools You Will Master in This Course
When you finish this programme, these are not just tools you have heard of — these are tools you will have used on live campaigns.
These are the exact tools used daily by performance marketing teams at agencies and brands across India.
Is this for me?
Who Should Take This Performance Marketing Course in Hyderabad?
This course is built for four types of people. If you see yourself in any of these, you are in the right place.
Fresh Graduates
Start your career with Performance Marketing, one of the fastest-growing digital skills in 2026. Learn Google Ads, Meta Ads, PPC advertising, conversion tracking, and campaign optimization through live projects and real business campaigns. Join 5,000+ trained students and 3,000+ successful placements. In just 8 weeks, you'll develop the practical skills employers want—no previous experience needed.
Working Professionals
If you're already working in marketing, sales, or business development, Performance Marketing can accelerate your career. Master Google Ads, Meta Ads, campaign optimization, conversion tracking, lead generation, and ROAS optimization through practical training. With flexible weekend and hybrid batches, you can upskill while continuing your job and prepare for high-demand Performance Marketing roles.
Business Owners & Entrepreneurs
If you're investing in paid advertising, you should know exactly where every rupee goes. Learn Google Ads, Meta Ads, conversion tracking, campaign optimization, and ROAS analysis to reduce wasted ad spend, improve marketing performance, and confidently manage your campaigns or marketing team.
Freelancers
Take the next step in your career with Performance Marketing. Build expertise in Google Ads, Meta Ads, conversion tracking, campaign optimization, audience targeting, and ROAS optimization through practical training. Designed for working professionals, our weekend and hybrid batches help you learn without interrupting your job and prepare for better career opportunities.
Career & salary
Is Performance Marketing a Good Career? Here is What the Numbers Say.
Yes — performance marketing is one of the highest-paying and fastest-growing career paths in digital marketing in India right now.
Every brand, startup, D2C company, and e-commerce business needs people who can run ads that actually return money. The demand is growing faster than the supply of skilled professionals — which means if you have the right skills, you have genuine leverage.
Performance Marketing Career Path & Salary in India
Career Stage | Job Role | Experience | Average Monthly Salary |
Beginner | Performance Marketing Intern | 0–6 Months | ₹10,000 – ₹20,000 |
Entry Level | Performance Marketing Executive | 0–1 Year | ₹20,000 – ₹35,000 |
Junior Specialist | PPC Executive | 1–2 Years | ₹30,000 – ₹45,000 |
Specialist | Google Ads Specialist | 1–3 Years | ₹40,000 – ₹60,000 |
Specialist | Meta Ads Specialist | 1–3 Years | ₹40,000 – ₹65,000 |
Analyst | Paid Media Analyst | 2–4 Years | ₹50,000 – ₹80,000 |
Growth Expert | Digital Acquisition Specialist | 3–5 Years | ₹70,000 – ₹1,00,000 |
Media Buyer | Media Buying Executive | 3–6 Years | ₹80,000 – ₹1,20,000 |
Growth Leader | Growth Marketing Manager | 4–7 Years | ₹1,00,000 – ₹1,80,000 |
Manager | Performance Marketing Manager | 5–8 Years | ₹1,50,000 – ₹2,50,000+ |
Department Head | Head of Performance Marketing | 8–12 Years | ₹2,50,000 – ₹4,00,000+ |
Leadership | Digital Marketing Director | 10+ Years | ₹4,00,000 – ₹8,00,000+ |
Executive | VP – Growth Marketing | 12+ Years | ₹6,00,000 – ₹12,00,000+ |
Learn Performance Marketing from Someone Who Does It Every Day
There is a big difference between someone who teaches marketing and someone who practises it. At Performance Marketing Masters, your trainer is actively running campaigns for real clients — not teaching from a slide deck he made five years ago.
Trainer
Pranesh Banerjee
MENTOR
10+ Years of Experience | Performance Marketing & AI Mentor
About the Mentor:
Pranesh Banerjee is a Performance Marketing expert with 10+ years of hands-on experience managing Google Ads and Meta Ads campaigns for 10+ brands and 20+ active clients across five countries. Learn proven strategies, AI-powered optimization, and campaign scaling from live projects and real-world experience.
Pranesh Banerjee has managed Performance Marketing campaigns for businesses across eCommerce, Real Estate, Hospitality, Education, and B2B industries. Learn the same strategies, tools, and frameworks used to manage real client campaigns.
10+ Years Experience · 10+ Active Brands · 20+ Clients · 5 Countries
Student success
What Our Performance Marketing Students Say
Top Companies Hiring Our Graduates
5,000+ Students Trained · 3,000+ Placed · 4.8/5 Rating · 30+ Reviews
PM vs digital marketing
Performance Marketing vs Digital Marketing — What is the Real Difference?
Performance Marketing is a specialized branch of Digital Marketing that focuses on measurable business results such as leads, sales, app installs, and conversions. Unlike broader Digital Marketing, which includes SEO, content marketing, social media, and email marketing, Performance Marketing uses paid advertising platforms like Google Ads and Meta Ads to deliver trackable ROI and business growth.
Here is a clear side-by-side breakdown:
| Aspect | Performance Marketing | Digital Marketing (Broad) |
|---|---|---|
| What you pay for | Measurable results — clicks, leads, sales, installs | Fixed budgets, retainers, or time-based billing |
| Main channels | Google Ads, Meta Ads, affiliate, programmatic | SEO, content, social media, email, paid ads |
| How results are measured | ROAS, CPA, CPL, CTR — tied to revenue | Impressions, reach, engagement, traffic |
| Speed of results | Can see results within hours of going live | Organic strategies take weeks or months |
| Best suited for | D2C brands, e-commerce, lead generation, apps | All types of businesses and brand objectives |
| Career salary range | ₹20,000–₹2,50,000/month depending on experience | Varies widely based on specialisation |
By specializing in Performance Marketing, you gain the skills businesses value most—driving leads, sales, and measurable growth through Google Ads and Meta Ads. Companies hire Performance Marketers to deliver real business results, making them one of the most in-demand professionals in digital marketing.
Transparent pricing
Performance Marketing Course Fee & Upcoming Batches in Hyderabad
We believe in transparent pricing. You will not find a “call for fee” here — because if an institute hides its fee, that should tell you something.
Course Investment
₹25,000
Full Programme (8 Weeks)
What is included:
- Complete 8-week curriculum (all 7 modules)
- Access to live client ad accounts — real campaigns, real budgets
- Google Ads certification prep + exam guidance
- Meta Blueprint certification prep + exam guidance
- Performance Marketing Masters completion certificate
- WordPress landing page building module
- AI tools training (ChatGPT, Claude, Canva)
- Lifetime access to recorded sessions for revision
- Dedicated placement support
- Access to our alumni network and job referrals
Upcoming Batches
| Batch | Start Date | Mode | Status |
|---|---|---|---|
| August Batch | August 31st 2026 | Hybrid (Classroom + Online) | Filling Fast |
Classroom Location: 3rd floor, Lic HFL Building, Beside Siri Jewellery, Hyder Nagar, Near JNTU Metro, Nizampet X Road, Hyderabad, Telangana 500072.
FAQ
Frequently Asked Questions About the Performance Marketing Course in Hyderabad
What is performance marketing?
Performance marketing is a type of digital advertising where you only pay for specific, measurable results — such as a click, a form submission, a sale, or an app install. Unlike traditional advertising where you pay for exposure, in performance marketing every rupee spent is tracked and tied to an outcome. It includes channels like Google Ads, Meta Ads, affiliate marketing, and programmatic advertising.
Is performance marketing a good career in India?
Yes — and the numbers support this strongly. Every D2C brand, e-commerce company, app startup, and B2B business in India is actively hiring performance marketers right now. Demand is outpacing supply. Starting salaries for freshers range from ₹20,000 to ₹35,000 per month, and experienced professionals with 3–5 years of campaign management experience earn ₹80,000 to ₹1,50,000+ per month. Our own graduates work at companies like Microsoft, Google, Accenture, and Dell.
What is the performance marketing salary in India?
Salary depends on experience, city, and the results you can demonstrate. Freshers typically start at ₹20,000–₹35,000/month. With 1–3 years of experience, you can expect ₹40,000–₹70,000/month. Senior performance marketers and managers earn ₹80,000–₹2,50,000+ per month. Specialists who manage large ad budgets for agencies or brands tend to earn more.
What is the difference between performance marketing and digital marketing?
Digital marketing is the broad field — it covers everything from SEO and content marketing to social media and paid ads. Performance marketing is a specialisation within digital marketing. It focuses specifically on paid, measurable campaigns where you pay only for results — clicks, leads, sales. If digital marketing is a full hospital, performance marketing is the emergency department — fast, measurable, and directly tied to outcomes.
What does a performance marketing specialist do?
A performance marketing specialist plans, builds, runs, and optimises paid advertising campaigns. On a typical day, they might: review campaign metrics from the previous day, adjust bids and budgets, test new ad creatives, set up conversion tracking, build a retargeting audience, and prepare a performance report for a client or manager. They work across platforms like Google Ads, Meta Ads, and analytics tools like GA4.
Which performance marketing course is the best in Hyderabad?
The best course is the one that gives you real, practical experience — not just theory. At Performance Marketing Masters, you work on live client campaigns with real ad budgets from week one, trained by Pranesh Banerjee who actively manages 20+ clients across 5 countries. You leave with Google Ads certification, Meta Blueprint certification, and an actual portfolio of campaigns you ran — not just a participation certificate.
How long does it take to learn performance marketing?
You can become job-ready in 8 weeks with focused, practical training. That is what our programme is designed to do. You will not know everything after 8 weeks — no one does — but you will have the core skills, the certifications, the live campaign experience, and the portfolio to get hired and grow from there.
Do I need any prior experience to join this course?
No. We have trained students who joined with zero marketing background and got placed in solid companies within weeks of completing the programme. If you are a working professional, your existing industry knowledge will actually give you an advantage in understanding client contexts. The course is structured to bring everyone up to speed quickly.
Is there placement support after the course?
Yes — dedicated placement assistance is included in your fee. We have a network of 3,000+ alumni and actively connect students with job opportunities across agencies, brands, and MNCs. Our placement record of 3,000+ students placed is real — not a marketing number.
Can I learn performance marketing online, or do I need to come to Hyderabad?
Our batch is hybrid — you have the option of attending classroom sessions at our KPHB, Kukatpally centre or joining online. All sessions are recorded and accessible for revision. If you are outside Hyderabad but want access to the same live campaign training and certifications, you can join the online track.
About
About Performance Marketing Masters
Performance Marketing Masters is a specialist training programme built out of a working digital marketing agency. It was created because we kept seeing the same problem: students completing broad digital marketing courses yet having no idea how to actually run a paid campaign that generates revenue.
So we built something different. A programme that teaches performance marketing the way agencies actually do it — with live accounts, real budgets, real clients, and a trainer who is doing this work every day.
Our founder Pranesh Banerjee has 10+ years of experience managing performance campaigns for brands across e-commerce, real estate, education, hospitality, and B2B sectors — across India, the Middle East, Europe, and Southeast Asia. The curriculum you study here is built directly from what works in his agency today.
Visit Our Performance Marketing Training Centre in Hyderabad
📞 Phone: 9100084980
💬 WhatsApp: 9100084980
✉️ Email:performancemarketingmasters@gmail.com
5,000+ Students Trained · 3,000+ Placed · 4.8/5 Rating · 10+ Years of Expertise.
Address:
3rd floor, Lic HFL Building, Beside Siri Jewellery, Hyder Nagar, Near JNTU Metro, Nizampet X Road, Hyderabad, Telangana 500072.