Performance Marketing Course in Hyderabad

AI-Powered Campaign Training & 100% Placement Rate

Master Google Ads, Meta Ads, PPC, Analytics, AI-powered campaign optimization, conversion tracking, and real-world performance marketing strategies through practical training.

17

Practical Modules

100%

Live Campaigns

1:1

Industry Mentorship

Tools You'll Master

What You Can Learn

Build Practical Performance Marketing Skills

Performance marketing is one of the most measurable areas of digital marketing. Instead of focusing only on impressions or reach, performance marketers work toward measurable outcomes such as leads, sales, conversions, customer acquisition, and return on advertising spend.

Google Ads

Search, Display, YouTube, Performance Max, keywords, bidding, ad copy, and campaign optimization.

Meta Ads

Facebook and Instagram advertising, audience targeting, retargeting, creative testing, and lead generation.

Analytics

GA4, Google Tag Manager, conversion tracking, UTM parameters, funnels, and reporting.

AI Marketing

Use modern AI tools for research, content creation, campaign analysis, reporting, and marketing productivity.

Trust

Trusted Performance Marketing Training in Hyderabad

Practical Training

Hands-on work inside live ad platforms, not slide-only theory.

Industry Relevant Skills

Skills mapped to what performance teams hire for today.

AI Marketing Approach

AI assistance built into research, creatives and optimization.

Career Support

Guidance on portfolio, resume and interview preparation.

Definition

What Is Performance Marketing?

Performance marketing is a results-driven digital marketing approach where businesses use measurable advertising campaigns to generate leads, sales, and customer acquisition.

Advertising

Paid campaigns across search, social and video platforms.

Analytics

Every click, lead and sale is measured and attributed.

Optimization

Budgets, bids and creatives improved with campaign data.

Growth

Scaling what works to lower cost per acquisition.

STUDENT EXPERIENCE

Learn. Practice. Grow.

Explore our students' practical learning, achievements and performance marketing journey.

Performance Marketing students with certificates

Performance Marketing Training

Performance Marketing classroom students

Practical Classroom Learning

Student Achievement

Certified Students

Career

Why Choose Performance Marketing as a Career?

High Demand Skill

Businesses need measurable advertising results across every industry.

Multiple Career Opportunities

Agency, in-house, e-commerce and startup roles.

Data-Driven Marketing

Decisions backed by analytics instead of guesswork.

Freelancing Opportunities

Manage ad accounts independently for clients.

Business Growth Skills

Apply the same skills to grow your own business.

Skill Compounding

Platform, analytics and AI skills build long-term value.

Comparison

Performance Marketing vs Digital Marketing

Parameter	Performance Marketing	Digital Marketing
Goal	Measurable leads, sales and acquisition	Overall online presence and awareness
Channels	Google Ads, Meta Ads, PPC, retargeting	SEO, content, social, email, ads
Measurement	CPL, CPA, ROAS, conversion tracking	Traffic, reach, engagement, rankings
Career Scope	Specialist and campaign-focused roles	Broad generalist marketing roles

Live Practice

Learn with Live Performance Marketing Campaigns

01

Research

Market, audience and keyword research before spending a rupee.

02

Strategy

Funnel, offer, budget split and channel selection.

03

Campaign Setup

Structure, targeting, creatives and bidding configuration.

04

Tracking

GA4, GTM and pixel setup so every conversion is captured.

05

Optimization

Bid, budget, audience and creative iteration on real data.

06

Reporting

Dashboards and insights that clients and managers expect.

Overview

Performance Marketing Course Overview ?

Duration

8 Weekes

Mode

Classroom and online training options

Certification

Course completion certification

Projects

Practical campaign projects and assignments

Advantages

Why Choose Performance Marketing Masters?

Practical Learning

Work inside real ad platforms from the first modules.

AI-Powered Training

Use AI tools for research, copy, creatives and analysis.

Agency-Style Approach

Workflows, reviews and reporting modelled on agencies.

Industry Tools

Google Ads, Meta Ads, GA4, GTM, Looker Studio and more.

Career Guidance

Structured support from learning to job readiness.

Outcome Focus

Everything measured against leads, CPA and ROAS.

Curriculum

Performance Marketing Course Curriculum

01. Performance Marketing Fundamentals

Introduction to Performance Marketing
Performance Marketing Ecosystem
Traditional vs Performance Marketing
Marketing Funnel & Customer Journey
Campaign Goals & Objectives
Performance Marketing Metrics
CPC, CPM, CTR, CPL, CPA, ROAS & ROI

02. Marketing Strategy

Business Goal Analysis
Market Research
Customer Persona Development
Audience Research
Competitor Analysis
Customer Journey Mapping
Campaign Planning & Strategy

03. Google Ads

Introduction to Google Ads Platform
Google Ads Account Structure
Search Campaign Setup
Display Campaign Setup
YouTube Ads Campaigns
Keyword Research & Targeting
Ad Copy Creation & Optimization

04. Meta Ads

Introduction to Meta Ads Manager
Facebook Advertising Campaigns
Instagram Advertising Campaigns
Campaign Objectives
Audience Targeting Strategies
Custom & Lookalike Audiences
Meta Ads Campaign Optimization

05. PPC (Pay-Per-Click)

PPC Advertising Fundamentals
PPC Campaign Structure
Keyword Selection
Search Term Analysis
Bid Management
Cost Optimization
PPC Performance Analysis

06. Lead Generation

Lead Generation Fundamentals
Lead Funnel Creation
Landing Page Basics
Lead Campaign Setup
Audience Selection
Lead Quality Analysis
Lead Conversion Optimization

07. Campaign Management

Campaign Setup Process
Campaign Structure Planning
Budget Allocation
Audience Management
Ad Creation Process
Campaign Monitoring
Campaign Scaling Strategies

08. Conversion Tracking

Importance of Conversion Tracking
Tracking User Actions
Google Ads Conversion Tracking
Meta Conversion Tracking
Event Tracking Setup
UTM Parameter Tracking
Campaign Performance Measurement

09. GA4 (Google Analytics 4)

Introduction to Google Analytics 4
GA4 Account Setup
Website Traffic Analysis
User Behaviour Analysis
Event Tracking
Conversion Reports
Marketing Performance Insights

10. Google Tag Manager

Introduction to Google Tag Manager
Tags, Triggers & Variables
Website Event Tracking
Conversion Tracking Setup
Marketing Tag Management
Tracking Implementation
Data Measurement

11. Meta Pixel

Introduction to Meta Pixel
Pixel Installation Basics
Website Event Tracking
Audience Creation
Conversion Tracking
Retargeting Setup
Campaign Performance Analysis

12. Remarketing

Remarketing Fundamentals
Website Visitor Remarketing
Customer List Remarketing
Search Remarketing Campaigns
Display Remarketing Campaigns
Audience Segmentation
Remarketing Optimization

13. Retargeting

Retargeting Fundamentals
Funnel-Based Retargeting
Previous Visitor Targeting
Cart Abandonment Campaigns
Custom Audience Retargeting
Retargeting Campaign Setup
Retargeting Optimization

14. Conversion Rate Optimisation

CRO Fundamentals
User Behaviour Analysis
Landing Page Optimization
Conversion Barrier Analysis
Call-To-Action Optimization
A/B Testing Strategies
Conversion Improvement Techniques

15. ROAS Optimization

Understanding ROAS
Measuring Advertising Performance
Campaign Profitability Analysis
Budget Optimization
Ad Performance Improvement
Scaling Successful Campaigns
Improving Return on Ad Spend

16. ROI Optimization

Understanding ROI
Marketing Investment Analysis
Customer Acquisition Cost
Revenue Measurement
Campaign Decision Making
Growth Optimization
Business Impact Analysis

17. AI Marketing

Introduction to AI in Marketing
ChatGPT for Performance Marketing
AI-Powered Ad Copy Creation
AI Audience Research
AI Campaign Analysis
AI Marketing Automation
Generative AI Marketing Workflows

Google Ads

Google Ads Training in Hyderabad

Search Ads

Intent-driven campaigns built around keyword research.

Display Ads

Reach and remarketing campaigns across the display network.

YouTube Ads

Video campaign objectives, formats and audience targeting.

Keyword Research

Match types, negatives and search term analysis.

Campaign Optimization

Bidding, budgets, quality signals and A/B testing.

Conversion Tracking

Accurate conversion setup and value tracking.

Meta Ads

Meta Ads Training in Hyderabad

Performance marketing is a results-driven digital marketing approach where businesses use measurable advertising campaigns to generate leads, sales, and customer acquisition.

Facebook Ads

Campaign structure, objectives and budget strategy.

Instagram Ads

Placements, formats and creative best practice.

Audience Targeting

Interest, behaviour and demographic targeting.

Custom Audiences

Website, engagement and customer list audiences.

Lookalike Audiences

Scaling reach from your best-performing audiences.

Retargeting

Funnel-stage retargeting to recover lost conversions.

AI Training

AI-Powered Campaign Optimization Training

Use AI as a working assistant across research, creatives, analysis and automation — the way modern performance teams do.

Search Ads

Intent-driven campaigns built around keyword research.

AI Campaign Analysis

Interpret performance data and spot optimization signals faster.

AI Content Assistance

Ad copy, headlines and landing page variations at speed.

Marketing Automation

Automate reporting and repetitive campaign tasks.

Creative Optimization

Test and refine creatives using AI-assisted insights.

Performance Insights

Turn raw campaign data into clear, actionable decisions.

Measurement

Analytics, Tracking & Conversion Optimisation

GA4

Events, conversions, audiences and reporting.

Google Analytics

Traffic, behaviour and acquisition analysis.

Google Tag Manager

Clean tag deployment and debugging.

Meta Pixel

Event tracking for Facebook and Instagram campaigns.

Conversion Tracking

Reliable measurement of leads and sales.

Tools Covered

Tools & Platforms You'll Learn

Roadmap

Performance Marketing Career Opportunities

Audience

Who Should Join Our Performance Marketing Course?

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03

04

05

06

Trainer

Meet Your Performance Marketing Trainer

Trainer

Pranesh Banerjee

10+ Years of Experience | Performance Marketing & AI Mentor

About the Mentor:

Pranesh Banerjee is a Performance Marketing expert with 10+ years of hands-on experience managing Google Ads and Meta Ads campaigns for 10+ brands and 20+ active clients across five countries. Learn proven strategies, AI-powered optimization, and campaign scaling from live projects and real-world experience.

Pranesh Banerjee has managed Performance Marketing campaigns for businesses across eCommerce, Real Estate, Hospitality, Education, and B2B industries. Learn the same strategies, tools, and frameworks used to manage real client campaigns.

10+ Years Experience · 10+ Active Brands · 20+ Clients · 5 Countries

Salary

Student Success Stories

Before joining Performance Marketing Masters, I only knew basic digital marketing concepts from YouTube. But here, I finally understood how real campaigns work. The live projects and practical sessions gave me confidence to apply for jobs. The mentors explained everything in a very simple way, even for beginners like me.

I was working in a non-marketing job and wanted to switch my career into digital marketing. I joined Performance Marketing Masters because of their practical training approach. The mentorship and interview guidance really helped me. Today, I’m confidently working on ad campaigns and understanding performance metrics properly.

What I liked most about PMM is that they focus on real learning instead of just theory. We worked on live campaigns, learned tracking, and understood how businesses generate leads using ads. The environment was very supportive, and the trainers were always ready to help

I joined to improve my freelancing skills, and honestly, it changed the way I approach digital marketing. I learned campaign optimization, audience targeting, and reporting in a practical manner. The sessions felt very industry-focused, and I now handle clients with much more confidence.

Performance Marketing Masters helped me understand the real side of digital marketing. The trainers shared practical insights, real examples, and strategies that companies actually use. The placement support and resume guidance were also very helpful for me as a fresher.

I was searching for a practical performance marketing course that could actually help me build skills, not just give certificates. After joining Performance Marketing Masters, I got hands-on experience with Google Ads, Meta Ads, and campaign tracking. The trainers were very supportive and explained every concept clearly.

Top Companies Hiring Our Graduates

5,000+ Students Trained · 3,000+ Placed · 4.8/5 Rating · 30+ Reviews

Placement

100% Placement Rate & Career Support

Resume Support

Build a resume focused on campaign skills and outcomes.

Interview Preparation

Mock interviews and platform-specific question practice.

Portfolio Guidance

Present your campaigns, tracking setups and results.

Marketing Automation

Automate reporting and repetitive campaign tasks.

Creative Optimization

Test and refine creatives using AI-assisted insights.

Performance Insights

Turn raw campaign data into clear, actionable decisions.

Hiring

Companies Hiring Performance Marketing Professionals

Digital Agencies

Managing multiple client ad accounts.

E-commerce

Revenue and ROAS-driven advertising teams.

SaaS

Lead generation and demand generation roles.

Startups

Growth marketing with lean, fast experiments.

Healthcare

Patient acquisition and local lead campaigns.

Education

Admissions and enrolment campaigns.

Real Estate

High-intent lead generation campaigns.

Certificate

Get Certified in Performance Marketing

After successfully completing the course requirements, learners can receive a course completion certificate.

The training can help you build practical knowledge across advertising platforms, analytics, conversion tracking, campaign optimization, and AI-powered marketing.

A certificate can complement your portfolio and practical skills when presenting your profile to potential employers or clients.

Fees

Learn Performance Marketing. Fees in Hyderabad

Course Investment

₹25,000

Full Programme (8 Weeks)

What is included

Complete 8-week curriculum (all 7 modules)
Access to live client ad accounts — real campaigns, real budgets
Google Ads certification prep + exam guidance
Meta Blueprint certification prep + exam guidance
Performance Marketing Masters completion certificate
WordPress landing page building module
AI tools training (ChatGPT, Claude, Canva)
Lifetime access to recorded sessions for revision
Dedicated placement support
Access to our alumni network and job referrals

FAQ

Frequently Asked Questions About Performance Marketing

What is Performance Marketing?

Performance marketing is a results-driven digital marketing approach where businesses run measurable advertising campaigns to generate leads, sales and customer acquisition.

How does Performance Marketing work?

Campaigns are launched on platforms like Google Ads and Meta Ads, conversions are tracked with tools such as GA4, GTM and Meta Pixel, and budgets, audiences and creatives are optimized based on the data.

Is Performance Marketing a good career?

It is a measurable, in-demand skill used across agencies, e-commerce, SaaS and startups, with roles ranging from executive to manager, plus freelancing options.

Who can join this course?

Freshers, students, working professionals, business owners, entrepreneurs and freelancers can join. No prior advertising experience is required.

What tools are taught?

Google Ads, Meta Ads, GA4, Google Tag Manager, Meta Pixel, Looker Studio and AI tools such as ChatGPT for marketing workflows.

Does the course include certification?

Yes, a course completion certification is provided along with guidance on official platform certifications.

What is the course fee?

The current course fee is ₹25,000 . Book a free counselling session for full fee details and payment options.

Performance Marketing Course Location in Hyderabad

Our performance marketing training is based in Hyderabad, Telangana, and is accessible to learners across the city and nearby areas. Online sessions are available for learners who cannot attend in person.